Our Senior Stylist Liv Hodgson attended the preview trunk show of the new Schiaparelli collection at the Harrods Penthouse. Read her thoughts on the Schiaparelli brand and how to wear the brand's statement designs.
Schiaparelli: The Brand to Watch for 2025.
If there’s one name dominating the conversation in fashion right now, it’s Schiaparelli. Under Daniel Roseberry’s creative direction, the house has gone from a cult favourite among couture lovers to a full-fledged powerhouse, cementing itself as the brand to watch for 2025.
Schiaparelli’s signature surrealist aesthetic—rooted in the legacy of Elsa Schiaparelli herself—has been reimagined for the modern woman: bold, sculptural, and unapologetically extravagant. The house’s couture collections have set the internet ablaze, with larger-than-life silhouettes, intricate gold hardware, and unexpected details that make each piece feel more like an artwork than a garment. The Met Gala, the front rows of Fashion Week, and A-list red carpets have all become showcases for Schiaparelli’s theatrical yet impeccably constructed designs.
A major factor in Schiaparelli’s rise is its roster of celebrity fans. From Beyoncé’s gilded corsets to Doja Cat’s unforgettable crystal-encrusted look at Paris Couture Week, the brand has become a favourite among the most talked-about names in fashion. Kylie Jenner’s lion-head gown and Adele’s striking Schiaparelli performance gowns have only amplified the brand’s visibility, making it a go-to for those who want to make a statement.
But the real reason Schiaparelli is having a moment? It’s transcending couture and becoming a go-to for ready-to-wear. The brand’s move into everyday luxury—structured blazers with exaggerated lapels, gilded accessories that make even the simplest look feel considered—has made it more accessible while maintaining its high-fashion DNA.
What keeps Schiaparelli so exclusive, though, is its commitment to rarity. Each couture collection is produced in extremely limited quantities, ensuring that every piece remains a collector’s item. Even its ready-to-wear collections carry an air of exclusivity, with meticulous craftsmanship and a focus on one-of-a-kind detailing that prevents mass production. This combination of scarcity and desirability makes owning a piece of Schiaparelli feel like acquiring a work of art rather than just another fashion purchase.
Styling Schiaparelli can be as dramatic or as understated as you like. Their bold accessories—statement earrings, sculptural blazers, and oversized gold jewelry—add instant impact, while their mirrored sunglasses, detailed with gold and diamanté piercings, bring just the right amount of edge. For a more subtle nod to the brand’s surrealist aesthetic, a structured bag paired with a chic black dress or an oversized blazer and wide-leg trousers keeps things sleek while still making a statement. The beauty of Schiaparelli is its versatility—not just in how you wear it, but in who can wear it. The brand moves effortlessly between sexy and modest, with pieces that cater to both ends of the spectrum. Whether it's a daring, body-contouring silhouette or a more sculptural and covered-up look, there is something for everyone. Dressing my clients in Schiaparelli is always a joy because no matter their style, there’s a way to make it work seamlessly for them and make them feel incredible.
This shift isn’t just about aesthetics; it’s about the brand’s ability to balance artistry with commercial success. Schiaparelli is no longer just a dream for fashion purists—it’s becoming a name that clients genuinely want to invest in, whether for a show-stopping gala look or a power-dressing moment that turns heads in the office or in everyday life.
For those paying attention, it’s clear: Schiaparelli isn’t just having a fashion moment. It’s redefining luxury for the new era, and 2025 is only the beginning.
